Amazon expertise without the agency games.

You get a direct line to me — a senior Amazon operator who handles both strategy and execution.

No junior staff. No inflated agency pricing.

No vague answers or runaround.

If something breaks at 7pm on a Saturday, I'm the one fixing it.

What I Do

Amazon Advertising & Growth

Strategic campaign management, keyword optimization, and performance testing to drive profitable growth.

Listings, SEO & Conversion

Data-driven listing optimization, SEO strategy, and conversion improvements that move the needle.

Operations & Account Health

Catalog management, compliance execution, and proactive troubleshooting to keep your account running smoothly.

How I Work

I'm hands-on, data-driven, and intentionally lean. No agency layers, no junior staff, no ticket queues. I diagnose problems fast, explain what's happening in plain language, and then execute the work myself.

Why Not an Agency?

Most Amazon agencies look great on a sales call. Here's what actually happens after you sign.

Typical Agency

  • You're handed off to a junior account manager after onboarding
  • Slow response times — tickets, queues, and "I'll check with the team"
  • Inflated retainers that include overhead, sales staff, and office space
  • Vague reporting that looks busy but doesn't explain what's actually working
  • Multiple people touching your account — none of them fully accountable
  • Broad permissions requested "for efficiency" — more access than needed
  • Strategy set at kickoff, rarely revisited unless you push for it

WebCapades

  • You work directly with me — a senior operator — from day one through execution
  • Fast, direct responses. If something breaks on a Saturday night, I'm on it
  • Transparent pricing with no agency markup — you pay for expertise, not overhead
  • Clear, honest reporting that tells you exactly what's working and what to fix next
  • One person, fully accountable. I own the strategy and the execution
  • Least-privilege permissions only — I request exactly what the work requires, nothing more
  • Strategy is a living document — reviewed and adjusted as your account evolves

By the Numbers

Results that speak for themselves

Real outcomes from real accounts — no inflated claims, no cherry-picked data.

20+
Brands Managed
Amazon brands grown across diverse categories and marketplaces
9%
Avg. ACoS Reduction
Average ad cost reduction achieved within the first 90 days
0x
Avg. ROAS Improvement
Typical return on ad spend lift after full campaign restructure
0+
Years of Experience
Deep Amazon expertise built across seller and vendor accounts

Client Authorization

I use Amazon's official access workflow and the Solution Provider Portal when applicable. Permissions follow a least-privilege model and can be updated or revoked at any time. I never request restricted or buyer PII.

Your account stays yours. You control access, and I only request the permissions necessary to do the work we've agreed on.

Account Security

Your Amazon account stays yours — always.

Least-privilege permissions only
No passwords ever requested
No restricted buyer data (PII)
Revocable access at any time
How access works

Pricing Preview

Growth

$4k–$6.5k/mo

For brands building momentum on Amazon

Scale

$6.5k–$8.5k/mo

For established sellers ready to accelerate

Leadership

$8.5k–$12k+/mo

For high-volume accounts that need full oversight

Audit + 90-Day Roadmap

$2k–$4.5k

One-time deep-dive with a clear action plan

One-time

What Clients Say

"Kristi cut through the noise and fixed our ad structure in weeks. Our ACoS dropped 40% and we finally understand what's working."

— Sarah Chen, Brand Manager

"No runaround, no junior staff learning on our dime. Just straight answers and execution. Exactly what we needed."

— Michael Torres, Founder

"She caught compliance issues our agency missed for months. Saved us from a potential suspension. Worth every penny."

— Jennifer Park, Operations Director

Ready to fix what's broken?

Send SKU count, marketplaces, ad spend, and top 3 pain points.

Get Started
Talk with Us